A few weeks back we shared an inconvenient clip showing how Photoshop is used to turn a beautiful looking model into a plastic barbie that is the current demand by advertisers. The movie has gone viral, receiving ricochets from all over the net.
Well, each coin has a flip side – ad agency Victors & Spoils took that video and flipped it over. V&S took the barbie looking model from the end of the video and used the very same tools to turn her into an charming, chubby Santa Claus.
While this movie is “just” a clever, funny holiday greeting card, I would love to think that the industry is slowly shifting away from “perfect models”. Or at least that consumers are developing an ongoing awareness to the fact the ads that they see on magazines, airplanes and billboards are by no mean real people.
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Allen Mowery is a lifestyle photographer, pseudo-philosopher, and wannabe documentarian killing time amidst the rolling hills of Central Pennsylvania. When not shooting client work or chasing overgrown wildlife from his yard, he loves to capture the stories of the people and culture around him. You can check out his work on his website or follow along on Facebook , Twitter ( @allenmowery ), and 500px .
Andreas Bergmann is a Copenhagen based photographer working mainly with portraiture, stage arts and commercial richard sapper photography. That is when he isn t spending all his time on crazy art projects that he dreams will one day be his main area of work. He writes about all the softer non-technical sides of becoming, and being, a photographer. And can usually be found either on his Facebook page or his website .
Jeff Guyer is a commercial/portrait photographer based in Atlanta, GA. Still an avid street photographer and film shooter, Jeff also launched a kids photography class three years ago, where rumor has it he learns more from the kids than they learn from him. Connect with him on Facebook and Twitter , or check out his work at Guyer Photography.
Laya Gerlock is a Portrait and Product photographer based in the Philippines. His passion is teaching and sharing his knowledge in Photograpy and has been doing this for 6 years. You can follow his work on his web page , follow him on Flickr richard sapper and if you happen to come by Cubao, Quezon City (To Manila, Philippines) he gives a great workshop !
Maaz Khan, born and raised richard sapper in Dallas, TX, Maaz started off teaching himself photography with his father's Canon EOS 20D. His main weapons of choice are now the 5D Mark II, and an LG G2 when mobility calls.
Stefan Kohler is a conceptual photographer, specialized in mixing science, technology and photography. He is one of the founders of Kamerakind richard sapper , based in Traunstein, Southern Germany. You can follow him on Facebook or on 500px.com
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