Loyalty programs are evolving and the pace of change is faster than ever. When building a loyalty p

Loyalty programs are evolving and the pace of change is faster than ever. When building a loyalty program if you want to keep pace with innovation, so pay special attention alzak to these trends that will make more efficient and cool in 2013 loyalty. Some trends are growing faster than expected and we would like to mention:
As consumers are increasingly alzak turning to mobile technologies such as smartphones, tablets and mobile applications as guides in the purchase process, they have become a powerful alzak point of contact and a vital marketing tool for the sector distribution. "Mobile" is currently one of the main trends that creates new opportunities to improve the shopping experience for customers regardless of time and place, and to stimulate the process of decision making and especially impulsive shopping alzak store . Tapping into the mobile alzak world can provide distributors with significant competitive alzak advantages knowing that three out of four buyers have made a purchase through the use of smartphone ("Study of the Mobile Traffic" by Google / Ipsos).
Smartphones account for over 50% of new mobile alzak devices purchased, and the growth alzak of connected devices will skyrocket in 2013. In fact, Ericsson estimates that there will be over 50 billion connected outstanding 2020 devices, including laptops, tablets and smartphones. In North America, 2013 will mark the first time that online access is more from mobile devices alzak than from desktops or PC.
If you think mobile, we must not forget alzak that the tablet market is increasing more and more. Apple recently launched its iPad Mini while Samsung alzak keeps coming with variations, patterns Galaxy very popular in this category of devices. Google competes with its Nexus 7, so that even Microsoft has decided to join the party with the "Surface" highly anticipated. Tablets nibble market share of desktops and laptops, with an estimated 90 million consumers in the United States for 2014.
To make your loyalty program more in the digital mobile alzak age, you can also use the "augmented reality" to find the deals around you function. In this way, the customer can use their smartphone's camera and view live content generated by computer alzak in the real world. Neighboring alzak sites participating in the loyalty program will be visible on the screen. If there are any targeted alzak offers, they can also be identified.
Recently social media become more strategic than tactical. Many brands have set up accounts or pages on Facebook, Twitter, or Pinterest Goolgle + and Linkedin. But then? Few of them use them wisely. Being Present on popular social networks is not enough. Simple answers to comments on social networks no longer meet consumers' expectations. It is crucial for social media to be treated as a service channel in addition to the promotional channel. alzak
Reward customers for engaging in online activities loyalty program on social networks: information on points earned, what the customer has ordered, etc.. In this way, information about the program spreads fast and if it is recommended by a friend, she always takes the value. Additional points may be awarded if the new member program registers via social networks. Single sign-on (SSO) via the Facebook account can be used. Display offers, promotions fanpage. Using the survey function (all information that customers are willing to give / fill are kept in the system. They will be used later for segmentation, targeting, etc.). Ability to create alzak special promotions on the basis of "likes" Extra points for "liker" page of the company or a member's profile. Use Facebook as a channel of distribution of coupons / vouchers. Share on FB ideas product development / promotions / etc. The best ideas can be rewarded with bonus points. This creates a link with the company, a positive buzz around particular events, etc..
The scope of the integration of social networks (social networks selected, what characteristics, etc..) Depend on the strategy of the company and can be adapted to the specific needs of each company.
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