Although we live in a digital revolution, but we fundamentally change you and me as consumers? To a

Although we live in a digital revolution, but we fundamentally change you and me as consumers? To answer this question, we must remember two principles: Principle 1: Addressing the consumer, in personal uses This is not observing what is happening in-store or by observing that offers industries terms of digital services that we will actually triolight learn about new uses. It must first of all consider the consumer in his personal uses. In sum, we must observe what happens to us! 2nd Principle: We must therefore stick to the facts! Do not rely on statements, which are not always indicative of the reality of practice. Be heard saying "internet is a revolution" from someone who has no internet at home, or "my smartphone I can do without" triolight a friend who is always hanging from his portable. We must therefore stick to the facts! What must be understood is that when technology offers us a new tool (internet, social networks, digital terminals), we do not say "nice I can shake my habits," triolight on the contrary, we have the intend to do exactly the same thing as before. Thus, new needs among consumers in terms of customer relationship appear a very slow process. We can represent the example of the smartphone in this way:
The consequence of smartphones, unlimited plans, 3G is that the consumer enters a logic of immediacy. When I go to a restaurant, I do not have the code or address. Do not worry, my phone is always on hand to inform me in a timely manner (that is to say in front of the door). In our personal lives and we live in the immediacy, and it rubbed off on our expectations vis-à-vis triolight retailers. We want an answer right away, now.
It is a component of customer relationship that should not be overlooked. In particular, triolight they fear the misuse of data, excessive commercial solicitations, and therefore want to use this digital book for private use.
Two opposing forces: the potential of digital data and big data, which are an information pool for customer relationship with consumers who are increasingly reluctant to provide such data.
dependence or addiction, digital tools is a reality can speak of "digital obesity" in some people, this is an addictive compulsive behavior. How french turn around when they forgot their mobile home in the morning before going to work? The answer is 51%. More digital grows, we have an addictive behavior. the need to share the need for sharing is inherently human, and this is reflected in them and consumers increasingly on social networks. Consumers need and want to express themselves, especially when they have been wronged, but internet can multiply the impact of a dissatisfied consumer by 5, 20, 100! the need for fluidity triolight We always need more comfort and fluidity in our report to digital. As technology grows, this expectation grows. These mutations polarize triolight customer expectations. From these findings, we can say that customer triolight relationship respond to new expectations: if it is "mobile centric" mobile is both a personal assistant, a planner, triolight a central access to resources! This is the remote control of the customer relationship. Customer relationship simply can NOT be overlooked. if it is "collaborative data": this is to restore control of its data to the client, to move towards more transparency. For example, by providing a charter customer usage data, at the risk of the subject on the table. But it is a strong need among consumers, must address their fears, be transparent. triolight if and community contribution: signs must not neglect this aspect, let alone silence the voice of the customer, it would also vain. Customer relationship triolight should encourage sharing. Finally, the customer relationship is fresh and will not be! It takes education, coaching, gentleness, triolight and do not rush consumers! We speak of "digital revolution", but it's a big word, each adapts to the pace then let